I didn’t really expect to feature too many threads from the Etsy forums, but in this case I thought this thread ought to be featured. Although, right off, I should say you should just check out the thread for yourself.
The very nice Etsy people occasionally do Q&As on the forums, and this time it was all about using social media and all that confusing stuff. This time around I realized I could ask my own question, so I did, and got a wonderful answer. So, I’ll feature the answer Jessica, from Etsy, gave me, among a few others.
Basically, I asked what would be the best way to attract attention on social media, and how to get people to look at your products.
I loved the answer she gave, and it has truly inspired me:
“…I would suggest thinking of your social media presence as an extension of how you view your brand. Social media is a great way to tell a broader story about your creative process: what inspires you? What makes your products unique? If you think of your social posts as telling a story about your work, you may find it easier to come up with posts (rather than just using social media to ‘sell’ your product)…”
The next question, and answer, I found very helpful was from Michelle, owner of the Etsy shop Trendy Hedgehog. She uses Instagram, but they have apparently made recent changes that make it harder for people to promote their business. I was interested in this question because Hannah uses Instagram, and I’ll be trying it soon too (really, I have set up an account!)
The answer Jessica gave was: “…Look at the posts you’ve done to see which ones have generated the most engagement (likes and comments) from your followers. You can use tools like Iconosquare to help determine your most popular posts. The more your followers engage with your posts, the more likely they are to be seen. By know what draws the most attention, you can do more of the same type.”
The next question, from the owner of the Etsy shop StoneLush, was also related to Instagram. The question was if there was a place that could keep track of which hashtags work best for likes/followers. The answer was as follows:
“…You can research the popularity of hashtags on Instagram by going to the Explore tab, type the term in the search bar and selecting tags. You’ll see the number of posts associated with that hashtag under each result. You could try this for each category you use…”
Iconosquare was again mentioned, so I guess this is something I should check out.
I took a final look at the questions, and found one I have been wondering about. This one is from REupped (which I sadly could not find)
The question was whether or not discount promotions and coupons worked on Etsy for drawing business, and which social medias would allow coupons and giveaways. Here’s the answer:
“Many sellers have found success using coupons and giveaways to driver up traffic and sales in their shops. You can post about discounts and giveaways on Instagram, Facebook, Twitter and other social channels, and there is no fee to do so. You may find this Seller Handbook helpful, it’s full of tips for boosting sales with coupon codes.”
I found these questions I highlighted helpful, especially since social media isn’t really my strong point. So, I’m off to check out a few of the things mentioned here, as well as look at the thread again.
Again, if you’re selling online, like we are, I’d definitely suggest you take a look at this thread. It’s long and helpful, and totally awesome that the Etsy people – as I always refer to them – took their time to do this. There was a whole team of them helping out in the case!
I hope everyone has a great weekend! I’ll probably be back pretty soon to show my latest creation, soon to appear on my shop, or else talk about quinoa