I’ll start off right away and say that this is probably one of the most important ‘Friday Featured…’ I’ll do. They’re usually pretty important to me, since I’m talking about a nice looking shop with fun items, but this is a little different, and I’d go so far as to say it’s essential for any Etsy or small (especially online) business owner to read. Of course, that makes it sound very important and slightly haughty, but I’ll be mentioning some pretty interesting tips here that I think a lot of people will find helpful. So, if you’re running a small business, or your self-employed or you know someone that is, please take a look!
A new discussion was started on the Etsy forums a few days ago, talking about some mistakes Etsy shop owners made that might help newcomers. Here’s a link to the discussion if you want to take a look.
Abby, from FluffyPuppyQuilts (an item from her shop is pictured on the left) mentioned some pretty classic mistakes, including not taking time over the photos of her items. She also mentioned spreading herself too thin by making too many things to sell, which it seems would be a very easy mistake to make.
The thing she mentioned that interested me was on shipping. She used to do flat rate, and now takes time to see what works best and usually ships first class. I found this interesting because I feel this isn’t one of my strong points.
Andrew, from the Etsy shop Theteepeeguy, mentioned that he should have dug deeper to see what people would buy online, since what they might buy in person is completely different. Also something I need to work on.
Sharon, who runs the shop MetalRocks, mentioned one of the most important tips. She said she used to work seven days a week for months and then years on end. She suffered a heart attack in 2014, and now takes time away from her shop.
This was an interesting tip, because several other people commented on it. Most were in agreement, but a few mentioned that they were OK working seven days a week and taking small breaks throughout. It probably depends entirely on your own limits and happiness. Personally, I know I need to take a break, and here’s a link to a blog post I did on the subject.
Paulette, from dahliasoleil, tip was this: “The biggest mistake I made was charging prices that I would pay for something, instead of charging the market rates.” This is definitely something I’m working on.
Another tip I saw was the mistake people make in putting up twelve things and then giving up when they see little results, when there have been shops that have sold up to 10,000 sales.
Another thing mentioned was given by Osi from the Etsy shop MyDigitalDesignShop, when she mentioned her mistake was in trying to do a one-woman-show and running several shops on her own. I’m not at a point in planning on running any more shops, but I have often wondered if it would ever get too crazy.
Possibly one of the most important tips was given by Tina from HeartSmileFarms: “First and foremost, don’t beat yourself up. Mistakes will happen.”
Well, as with most threads on Etsy, this one got pretty long, so I can’t possibly include all the advice given, even though there’s a lot of good stuff here. Here again is a link to the Etsy discussion.
Hope you all have a good weekend, everyone!